Teams bleed cash on ticketing
Per-ticket fees punish success. A sold-out game costs MORE. Eventbrite takes $2.16 per $20 ticket. Teams lose $6K/season.
Investor Pitch Deck
StatPal
We own the athlete data layer from age 14 to 22.
League operations. Live scoring. Ticketing. Player profiles. Scout network.
The Problem
Fragmented, Expensive, Broken
Grassroots sports is running on disconnected tools, punitive fees, and data that disappears every season.
Data dies in spreadsheets
Every team, every season starts from zero. No player identity persists. No stats accumulate. Nothing connects.
Scouts fly blind
College recruiters rely on unverified parent-submitted data. No official source. No structure. No trust.
A $15.5B market with no unified platform.
The Wedge
Free Scoring Captures Everything
We give leagues free (or ultra-cheap) scoring and operations tools.
That captures the only official, verified play-by-play data at the source.
That data becomes the foundation for everything else.
Teams adopt because it saves them money. We win because their data enters our network.
Revenue
Three layers. One data network.
We make money from teams, families, and scouts — all powered by the same verified data flowing through the platform.
Layer 1 — Teams & Leagues Pay Us
Ticketing
Flat annual fee based on venue capacity — not per ticket. Teams keep 100% of upside when they sell out. A 3,000-seat stadium pays ~$8,980/year. Same team pays ~$40,000/year on Eventbrite.
$31K saved per team per seasonLeague Operations
$250–$500 per team per season. Scheduling, standings, roster management, rainout tracking, embeddable widgets for team and league websites. Flat, transparent, no transaction taxes.
Per-team SaaS feeScoring & Stats
Subsidized by downstream data revenue. Near-zero cost for teams. This is the data acquisition wedge — every scored game feeds the entire ecosystem.
Data acquisition engine
Layer 2 — Families Pay for Player Profiles
Player Profiles
Every scored athlete gets an auto-generated profile with verified stats. Players claim their profile and parents upgrade for recruiting visibility, highlights, and shareable verified athletic resumes.
Free — Basic verified stats
$9.99/mo — Plus: Recruiting profile, verified stats badge
$29.99/mo — Pro: Video highlights, advanced analytics
$79.99/mo — Elite: Branding tools + recruiting coordinator access
Player Opt-In Data Pool
Players choose whether their verified stats enter the scout-accessible data pool. Opting in means college recruiters and pro scouts can discover them. Opting out means their profile stays private. It's their data. Their choice.
The opt-in pool is what makes the scout network valuable — verified, consent-driven, official data.
Consent-first data model
Layer 3 — Scouts & Recruiters Pay for Access
Scout Network
College recruiters and pro scouts subscribe for access to the verified, opt-in player data pool. Search by position, stats, region, competition level. Filter players who opted into discovery. Export reports to CRM.
$29/mo — Basic: Search, filters, basic profiles
$79/mo — Pro: Advanced analytics, video evaluation, watch lists
$199/mo — Elite: Full CRM integration, bulk export, priority access
Team & League Data Packages
Sell aggregated, anonymized data packages back to leagues and teams — attendance trends, competitive analysis, historical performance data. Teams and leagues own their operational data, but can opt into sharing for insights.
This is the long-term data network play: the more teams on the platform, the more valuable the aggregated dataset becomes.
Data network effectsThe business model: Teams pay flat fees for tools that save them money. Families pay for recruiting profiles built from verified stats. Scouts pay for access to the consent-driven player data pool. More teams → more data → more valuable scout network → more revenue to subsidize tools → more teams.
The Flywheel
The Data Network Flywheel
Free scoring creates official data. Official data creates profiles. Profiles create demand from parents and scouts. Revenue subsidizes the league tools that bring in more teams.
ROI Case Study
Bellingham Bells: The Numbers
Current Vendor
- 40,000 tickets/season
- ~$2.00 per ticket fee
- Total: ~$80,000/year
- Punished for selling out
StatPal
- 40,000 tickets/season
- Flat annual platform fee
- Total: ~$8,980/year
- Keeps 100% of upside
$0
saved per season
That's one team. The WCL has 16 teams. That's $1.136M in savings across one league.
Go-To-Market
The Top-Down Strategy
Step 1: Elite Collegiate Leagues (Tip of the Spear)
Target WCL, NECBL. Replace ticketing with flat-fee model. They become the aspirational gold standard.
Step 2: Academies & Travel Teams (Trickle Down)
“The WCL uses StatPal. If you want your players scouted by them, your data needs to be in our system.” Exposure sells.
Step 3: High Schools (Freemium Land Grab)
Free scoring for high schools. “Play like the pros.” Captures baseline data, feeds the top of the funnel.
How We Build It
WCL-First Build Strategy
We are not building generic sports software. We are solving the highest-value pain for elite collegiate leagues first, then scaling the same data architecture down-market.
Now
Phase 1: Ticketing Revenue Wedge
Model the WCL structure: League → Teams → Venues → Games. Turn every scheduled home game into a ticketable event. Fixed-cost team ticketing with venue inventory, dynamic pricing, and locked financial reporting. Team owner dashboard shows tickets sold, revenue, attendance, and savings vs old vendor.
Proves immediate ROI
Months 2–3
Phase 2: League Operations Layer
League schedule management for all teams. Auto-create ticketing events from the official schedule. Final score entry → standings → rankings → widgets. Embeddable widgets for league and team websites. Commissioner dashboard: schedules, scores, standings, ticketing adoption.
Becomes operational source of truth
Months 4–6
Phase 3: Official Scoring & Live Data
Baseball-first tap-and-score interface for scorekeepers. Live Gamecast for team and league websites. Real-time standings, box scores, and player stats. AI-generated game recaps from verified play-by-play data. Sponsor placements around Gamecast for team revenue.
Owns the official live data layer
Months 7–12
Phase 4: Player Identity & Recruiting Network
Auto-generated player profiles from verified scoring data. Players claim profiles and upgrade for recruiting tools, highlights, and shareable verified stats. Scout network: search, filter, video evaluation, CRM export. Track players across teams, seasons, and leagues.
Expands from league software to data network
Year 2
Phase 5: Top-Down Expansion
Expand to NECBL, Northwoods, semi-pro baseball, junior hockey, and other elite amateur markets. Offer subsidized scoring and league operations to academies and high schools. Grow the player and scout network from official verified data. Reduce software costs through data-network monetization.
Becomes the OS for the amateur-to-pro pipeline
Start with the leagues that have the most revenue pain. Capture their official data. Use that data to pull the rest of the market into the network.
⚾
Our First League: The West Coast League
16 teams. Real ticket revenue. Immediate savings. See exactly how StatPal transforms a real league — from ticketing to scoring to player identity.
See the WCL Case Study →
Why Now
The market is finally ready
Youth sports commercialization
The money is moving younger. Parents already spend thousands on travel ball, showcases, and recruiting services.
NIL era
Name, Image, Likelihood. Player branding behavior is moving down to high school age. Athletes need verified profiles earlier.
Parents already pay
FieldLevel charges $39/mo for unverified profiles. Parents are paying. We offer verified official data for the same price.
Legacy vendors are vulnerable
Pointstreak, Eventbrite, LeagueApps all use punitive pricing models. Teams are actively looking for alternatives.
The Moat
Why This Is Defensible
Longitudinal athlete data
We track a player from age 14 to 22. That data compound-interests over time. Late entrants can never recreate it.
Official scoring source
Our data comes from the scorekeeper, not a parent typing stats into a phone. Verified. Auditable. Trustworthy.
Network effects
Every team that joins makes the data more valuable for scouts. Every scout that subscribes makes the platform more valuable for teams.
Multi-sport from day one
Not just baseball. Any sport. Any stat. The same platform scales across the entire grassroots sports ecosystem.
Market
Big numbers. Bigger fragmentation.
$0BSports tech market by 2027
0%Teams still on spreadsheets
0M+Youth athletes in North America
0M+Teams that need this
0%Parents who want live score updates
The Ask
What We're Building Toward
Current state
Foundation built. Architecture validated. First league partnerships in discussion.
Next
Auth & identity, core scoring, real-time infrastructure.
Seeking
Strategic partners, pilot leagues, and early-stage investment.